ReportPoppy™ Reports + CMAs

01Built for listing and buyer agents

Stop building reports by hand.

ReportPoppy™ turns real property data into a client-ready report you can review and send.

Real data. Your judgment. Client-ready.

14-day free trial. Card required. Cancel anytime.

313 E Hyde Park Blvd #5, Inglewood
  • Property selectedMLS record found
  • Comparables Report23 comparable properties
  • MLS data refreshedSep 6, 2026 at 8:04 AM
  • Needs reviewCondition grade not set

Ready to share

What your client opens

Pricing perspective

$420,000 to $515,000

Drawn from 23 closed sales within 1 mile, last 6 months.
Prepared by Chip & Kim McAllister.

02How it works

From property to client-ready report.

  1. 1

    Choose the property

    An address or an MLS number. On the market or off.

  2. 2

    Choose the report

    Seven reports, each answering one client question.

  3. 3

    Review the evidence

    The comparables, the criteria, and what the feed actually returned.

  4. 4

    Review the report

    Exactly as your client will see it. Edit any paragraph.

  5. 5

    Share

    A link, an email, a text message, or a PDF.

03The client question

Every conversation starts with a question.
ReportPoppy™ gives you the report.

“Why should I list with you?”

Listing Presentation

The comparable sales, what is active and pending nearby, a pricing perspective, the marketing plan, and the case for you. The report a seller keeps after the appointment.

“What could my home be worth?”

Home Valuation

A conservative-to-stretch range drawn from closed sales of genuinely comparable homes, weighted so the closest matches count most. Not an appraisal, and it says so.

“How does this property compare?”

Comparables Report

Every listing that matches your criteria, with the similarity work shown. Open any comp for the full record and every photograph the feed serves.

“How does this home stack up?”

Buyer Report

What a buyer needs to weigh one home against the market around it, without the investor math they did not ask for.

“Do the numbers make sense?”

Buyer & Investor Report Signature

Rent, financing, and after-financing cash flow, with the offer price, rent, down payment and rate adjustable live on the report. The bottom line is always cash flow after the mortgage, never before.

“Why should we reconsider the price?”

Price Adjustment

Every nearby outcome, including the homes that did not sell, and a specific recommendation only when the evidence clears the bar. It never comments on the home's condition or the photographs.

“How did my open house go?”

Open House

The debrief that is usually a phone call, written down and kept. You answer a short questionnaire, by typing, dictation or a paste, and the seller gets the turnout, what buyers loved, what gave them pause, and what was said about the price. Your own private notes stay on your device and never reach the report. On every plan, and it never counts against your monthly reports.

04The numbers rule

Every number is real, or it does not render.

This is the whole product. A report that fills a blank with a plausible value is worse than a report that admits the blank, because your name is on it.

Straight from the source

Comparables, status, prices and dates come from CRMLS through the Trestle Web API. Off-market facts come from the county assessor's public record, which is where the portals get them too.

Blocked, never invented

A missing required input stops the report and names the field. There is no language model anywhere in the report path, so a comparable cannot be imagined and a price cannot be guessed.

Agent input is labeled

What you enter stays visibly yours. A condition grade shows the grade, the baseline, and the percentage it moved the range. It never blends into an MLS fact.

Estimates are identified

Every currency figure in an investor report carries its provenance. Estimates render with an "est." marker and are listed again in a Verify in Escrow block.

05Your professional judgment

ReportPoppy™ prepares the report.
You make the call.

The tool organizes evidence. Every decision that a licence covers stays with you, and the report says so to your client.

  • Set the criteria. Radius, sold window, beds, baths, size band, property type and transaction. What is on screen is what runs.
  • Draw the area. Trace the boundary you would defend on a map, and the report obeys the shape.
  • Open any comparable. The full record, the remarks, the taxes, the HOA and every photograph, before you decide it belongs.
  • Grade the condition. One to ten. The range moves by a published table, and the report shows the grade and the adjustment.
  • Edit any paragraph. Every piece of prose has a pencil. Your words freeze into the client's copy.
  • Approve, then share. Nothing reaches a client until you send it.

Client link

reportpoppy.com/r/313HydeParkInglewood

Locked to the run of Sep 6, 2026 at 8:04 AM
Listing presentation · Condominium · 1 mi radius · last 6 months · sqft ±25%

It will still show these exact numbers a month from now.

06Shared means shared

What you approve is what your client sees.

Sharing takes a snapshot. The link replays that run, with those criteria, at that timestamp, and nothing in the client path can query the market again.

  • The market moves. The report you sent does not.
  • Run the property again and share again to replace what the link shows. That is the only thing that changes it.
  • If a run cannot be frozen, sharing refuses. It never quietly substitutes a fresh query.
  • A client opens it with no account and no sign-in.

07What your client sees

The answer first.
The evidence right behind it.

Your letterhead, your photograph, your contact block. ReportPoppy is not the brand on the page.

  1. 01

    The answer

    The range, the position, or the recommendation, in the first screen.

  2. 02

    The subject

    The home, its facts, and its photographs.

  3. 03

    The evidence

    The comparables, sortable, each one openable in full.

  4. 04

    Your reading

    What the data says, written from the numbers, edited by you.

  5. 05

    The provenance

    Criteria, source and the timestamp the run was frozen at.

  6. 06

    Ask your agent

    Your name, your phone, your email, on every screen.

08Why ReportPoppy

Not another MLS printout.
Not another generic CMA.

The MLS

Provides the underlying property data. It is the source, not the deliverable, and it was never meant to be read by your client.

Generic CMA software

Helps assemble the comparison. You still choose the layout, write the explanation and check every number.

AI writing tools

Generate language. They do not know which homes are comparable, and they will fill a gap with something that reads well.

Design tools

Make a report look better. They have no opinion about whether the numbers in it are right.

ReportPoppy™

Brings the property evidence, the report structure, your review, the presentation and the client-ready output into one workflow, and freezes what you send.

09The work you stop doing

The report should not take longer than the conversation.

The old way

  1. Open the MLS
  2. Find the property
  3. Search comparables
  4. Copy the numbers
  5. Build the tables
  6. Export screenshots
  7. Write the explanations
  8. Format the presentation
  9. Check everything
  10. Send

With ReportPoppy™

  1. Choose the property
  2. Choose the report
  3. Review the evidence
  4. Review the report
  5. Share

10Pricing

One tool. Three ways to run it.

Pay for 10 months. Get 12.

Agent

For individual agents who want fast professional reports.

$29/month

or $290 a year

  • Fifteen new properties a month
  • Rerunning a property you have already done is always free
  • Listing, Valuation, Comparables, Buyer, Price Adjustment and Open House reports
  • Open House reports never count against the fifteen
  • Your letterhead on every report
  • Client links good for 90 days
Start with Agent

Most agents

Signature

For agents who want stronger branding and elevated client presentation.

$49/month

or $490 a year

  • Everything in Agent, without the monthly property limit
  • The Buyer & Investor Report
  • Your Poppy ID brand kit merged into every report
  • Client links that never expire
Start with Signature

Executive

For teams that need shared standards, administration, and consistency.

$39/seat a month

or $390 per seat a year · three seats minimum

  • Everything in Signature, for every seat
  • Brokerage templates alongside each agent's own letterhead
  • An admin console over seats
  • Arranged through OfficePoppy
Talk about Executive

Start with one real property.

Use ReportPoppy on an actual client question before you change anything about how you work. Run the address you are already thinking about, read the report, and decide.

14-day free trial. Card required. Cancel anytime. One trial per Poppy ID. Cancelling stops the next renewal; nothing is charged if you cancel inside the trial. Reports and client links you have already created stay exactly as you left them.

11Questions

Asked before signing up.

What exactly does ReportPoppy create?

A client-ready presentation for one property: a title, the subject home and its photographs, the comparable evidence, a pricing or market reading written from those numbers, your marketing plan where the report calls for one, and your contact block. You can send it as a link or export it as a PDF.

Where does the property data come from?

CRMLS, through the Trestle Web API, under licence. For a home the MLS does not carry, the facts come from the county assessor's public parcel record, which is the same public record the title portals resell. Photographs of an off-market home come from your own uploads.

Does ReportPoppy choose the listing price?

No. It produces a range from closed sales of comparable homes and shows how it got there. The Price Adjustment report will recommend a specific figure only when the evidence clears a published bar, and even then it is a recommendation for you to weigh. Pricing is your professional judgment.

Can I choose or remove comparable properties?

You control the criteria that select them: radius, sold window, beds, baths, size band, property type and transaction, plus a boundary you can draw on the map. What is on screen is what runs, and you can open any comparable in full before you accept the set.

What happens if MLS data is missing?

You are told. A property the feed does not carry opens an off-market panel prefilled from the county record, and a feed that is down says it is down rather than presenting an empty result as "no record". A required figure that is genuinely missing blocks the report and names the field.

Can I edit the report before sharing?

Yes. Every paragraph carries an edit pencil, and your words are what freeze into the client's copy.

Can I use my own branding?

Every report carries your name, your photograph, your brokerage and your contact details. On Signature and Executive, your Poppy ID brand kit fills in anything your profile left empty.

Does a shared report change later?

No. Sharing freezes the run. The link replays that exact report with those exact criteria, and nothing in the client path can query the market again. The only way to change what a link shows is to run the property again and share again.

Can clients open reports without an account?

Yes. A client link needs no sign-in. Treat it as public once you send it.

Can I download or print a report?

Yes. Export PDF prints the full report, and the layout is built for paper: no column is clipped and no number is broken across lines.

How long are reports kept?

Your reports stay in your account. Client links made on Signature and Executive are permanent. A new link made on Agent lasts 90 days. Any link created before the September 2026 pricing change stays permanent, because a pricing change should not break a document already in a client's hands.

Does ReportPoppy replace the MLS?

No. The MLS is the source. ReportPoppy is the deliverable you build from it, and your MLS access is what entitles you to pull the data.

Does ReportPoppy replace an appraisal?

No, and it never says it does. A valuation range is a comparative market analysis drawn from closed sales. It does not account for what a licensed appraiser sees by walking the property.

Why do you verify real estate professionals?

The MLS licence that makes the data available requires it. Verification happens once through Poppy ID, and a person reviews it.

Your next client question already has a report.

Choose the property and the question. ReportPoppy™ organizes the evidence so you can review it, explain it, and send it professionally.

14-day free trial. Card required. Cancel anytime.

The Poppy Suite

One job. One Poppy.™

ReportPoppy™ stands on its own. It is one of six applications, each built for a single part of the work.

Explore the Poppy Suite